Latinx Heritage Month 2021

BizDiversity is proud to celebrate the cultures, contributions and resilience of Latinx, Hispanic and Latino-identified communities around the world.

More than 50 years ago, President Lyndon Johnson’s Proclamation 3869 launched a week-long celebration of the histories, cultures and contributions of citizens of Hispanic origin to America’s national heritage.

Since then, the one-week event has grown into what is known by many as Hispanic Heritage Month — a commemoration from Sept. 15 to Oct. 15 that is intrinsically linked to the independence anniversaries of several Latin American nations and uplifts the cultural legacy of a group deeply-rooted in rich traditions.

This celebration has become a vital opportunity to dispel ignorance, prejudice and fear through education about multiculturalism and the history of the countless contributions of Latinx communities.

BizDiversity has adopted the term “Latinx” rather than Hispanic or Latino to represent the identities of non-binary, gender non-conforming and gender-expansive people. “Latinx” also centers the lives of indigenous, Brazilian and other non-Spanish speaking people in this celebration.

According to Juliana Martínez, author and assistant professor at American University, choosing definitions and labels matter because some words often can have problematic implications. She argues that the terms “Hispanic” and “Latino” became institutionalized through the U.S. Census and may not resonate or encompass all identities and populations they have historically been used to refer to — including a majority of primarily U.S.-born citizens of all generations that includes immigrants and descendants of Latin American migrants.

“Puerto Ricans, Mexican-Americans, Chicanos, Cubans and Central Americans have very specific histories,” Martinez said. “There is a lot of doubt that one single term can define and group all these populations together, but at the same time the use of one term does have the potential to help consolidate these communities and create a broader political group to defend their rights and defend collective action.”

Martínez provides a quick breakdown of the terms:

  • “Hispanic” is the oldest term used to refer to the largest and one of the most diverse growing minorities in the U.S. The word is often associated with the origins of Spanish colonialism in America and can exclude indigenous, Brazilian and other non-Spanish-speaking groups.
  • “Latino” is thought to be more inclusive in terms of geography as it doesn’t relate to language and embraces the whole region. However, the androcentric nature of this Spanish-language term, i.e. the use of masculine form as universal, excludes an entire group of identities.
  • “Latinx” a newer term that has recently gained popularity among scholars, activists and millennials that is inclusive of gender-expansive and gender non-conforming individuals. Additionally, “Latinx” challenges the binary nature of the Spanish-language term Latino(a). The powerful “X” has opened the door to a variety of identities, and it is also used in the term “Chicanx(o/a)” to highlight the broad indigenous heritage of many groups.

As we honor the Latinx community throughout September and October, BizDiversity  is proud to share some of the rich histories, cultures and contributions of LGBTQ Latinx people and allies with roots from Spain, Mexico, the Caribbean, Central and South America who continuously fight and defend change for our communities.

On Tuesday,  October 5, 2021, BizDiversity CEO, Samuel Rodriguez reflected during a following a proclamation reading by Liam Olsen, mayor of Bothell, Washington during a city council meeting.


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